PRINT, OOH, TV, IN-STORE

If musicians have worn your clothes for over 50 years, let them keep wearing your clothes.

For this year's spring campaign, Levi's wanted work that could bring them back to their roots while focusing of the originality of all who wear them. So we asked famous musicians to give us a glimpse into their real lives.  And they did.  From Japanese pop-star Kavka Shishido practicing drums barefoot, to Twin Shadow warming up his guitar with a little Otis Redding, we captured originality in its most musical form.

Musicians featured:

Haim

Twin Shadow

Kilo Kish

The Local Natives

The Vaccines

Dualist Inquiry

Kavka Shishido

Shawn Yue

LOGO, BRANDING/PACKAGING, IN-STORE, DIGITAL CAMPAIGN

If you want to be a sustainable brand, be sustainable in every single thing you do.

Dockers came to us with a new environmentally-friendly product line.  They had a great philosophy of sustainability but not much else.  We took their philosophy and gave them a soup to nuts brand and ad campaign.  From paperless catalogues to clothing labels made from re-used clothing scraps, we built a brand as green as their product.

WEBSITE DESIGN, DIGITAL ASSETS

Show unique ways for consumers to use your product, and they'll happily buy more product.

Ghirardelli asked for a new take on their homepage for the holidays. Instead of simply displaying the holiday product, we created an inspirational DIY holiday experience from recipes to crafts. From social galleries to sponsored blog posts, we gave users more than a shopping experience, we gave them a sweeter way to celebrate the season.

MOBILE PRODUCT DESIGN, DIGITAL ASSETS

Being sick is confusing enough.

For diabetics, life is a never-ending stream of numbers. Tracking these numbers is essential, but it can often be daunting and complicated.  This blood glucose tracker simplifies personal data collection and monitoring, providing diabetics a clear and simple display of their health information.

WEBSITE DESIGN, DIGITAL ASSETS

If you have a lot to say, keep it clean and keep it simple.

Salesforce is a large, multi-faceted company.  Their product offerings are numerous.  As a contractor, I created clean designs which allowed users to engage without getting overwhelmed.

FACEBOOK EXPERIENCE

San Franciscans love nothing more than San Francisco.  But Auckland has fancy coffee too.

Air New Zealand asked us to create awareness around their San Francisco to Auckland route.  Our target: the mighty, never pretentious population of San Francisco (myself included).  And what do San Franciscan's love most?  San Francisco.  Luckily, turns out San Francisco and Auckland have a lot in common.  With bridges, hills, and hipster bakeries; at times they look almost identical.  So we created a social game experience.  Guess San Francisco or Auckland and enter to win a free trip to New Zealand.  Simple.  And simple worked.  We educated consumers and hit our target views and submissions in just the first week live.

EMPLOYEE HANDBOOK

New hires rarely read new hire paperwork.  But if it has profanity in it, maybe they will.

It's hard to handle the loads of information catapulted into your face the first day of a new job.  If you're like me, you smile, nod, and remember literally nothing.  That's why we created the HOLY S#!T book.  A nonsensical book filled with all the useful information an employee needs- like time sheets and where to eat lunch.  With profanity and quirky photoshopping, it was the only piece of new hire material that people actually read.  Success.

PRINT CAMPAIGN

Your dog has never set you up on a terrible date.  

They say, "Dogs are a man's best friend."  But even the best of friends can forget a birthday or give terrible romance advice.  Dogs won't do that.  They will, however,  give you unconditional snuggles.  Dogs are better than your best friend.  We took this slightly jaded insight and created a heartwarming campaign using real dog owners and the real reasons the relationship with your dog is better than that human one you've had since grade school.

TV CAMPAIGN

If you don't know what a product does, ask the product.

When we got briefed on Ooma, a VOIP home phone, neither we nor the consumers had any idea what it was.  Therefore we knew we needed to create highly informational commercials without boring the pants off viewers.  So we let the product speak for us.  Literally.  With a sultry nerd lady voice and sarcastic quips.  These sitcom-structured ads got to the nitty gritty while creating a charming persona for an unknown brand.  Like Small Wonder, but with a phone instead of a creepy robot child.

OOH, PRINT, DIGITAL

If I'm going to be using a power saw with someone, I'd like to get to know them first.

Everyone knows of Habitat for Humanity, but did you know that there's probably a few Habitat building projects happening in your area right now?  Did you know the volunteers building those homes are pretty rad? We used billboards, banners, and Facebook to invite Bay Area residents to build houses with the awesome artists, tokers, and world travelers already building homes for our neighbors in The Bay.

DIGITAL CONTENT

Not all Facebook games let you make CG humans have naughty time with each other.

When The Sims broke into Facebook and mobile gaming they wanted to prove they were just as fun as all the flappy birds out there.  So we asked gamers, why play with words when you can play with HUMAN BEINGS?  And we did so with sexy videos of sexy farmer hot tub parties and sexy construction workers.  Sexy.

POSTERS, PROMOTION

Vegetarians like vegetables.  And Art.  With vegetables in it.

This was one of those dream assignments where the client came to us and asked us to make pretty pictures for their touring vegetarian events.  So we doodled hundreds of sketches and sent them to artists from the four cities in which the events were held.  They picked their favorites, created key art with city-specific flare, and we turned them into beautiful posters.  The client and the event-goers liked the posters so much that Gardenburger then created a sweepstakes on their website just to give these sought after posters to consumers.

TV CAMPAIGN

Kids like to make things.  They also like to destroy things.

Have you even seen the look of joy on a child's face as they kick a sand castle to smithereens?  We wanted to give children that same joy every time they took a bite of Corn Pops cereal.  So we created commercials with elaborate set ups and puppetry only to be destroyed every time by a fiendish spoon, hand, mouth, and milk.  We kept things lo-fi to remind kids they they too could be harbingers of their own cereal destruction.  And they did just that.  YouTube is filled with kid versions of Corn Pops ads far more deranged than our advertising minds would have ever imagined.  Kids are weird.

Work is more fun with sarcastic D.A.R.E. poster contests.

When I'm not working, I'm procrastinating.  The following is a collection of my drawings, office inside jokes, photoshop sorcery, and amusing presentation materials that never saw the light of day.